Apple Is Taking On Apples in a Truly Weird Trademark Battle
| WIRED

Apple Is Taking On Apples in a Truly Weird Trademark Battle | WIRED

Over the past few years, Apple has pursued a meal-prepping app with a pear logo, a singer-songwriter named Frankie Pineapple, a German cycling route, a pair of stationery makers, and a school district, among others. The company fought a decades-long battle with the Beatles’ music label, Apple Corps, which was finally resolved in 2007. An…

Humans Aren’t Mentally Ready for an AI-Saturated ‘Post-Truth World’

Humans Aren’t Mentally Ready for an AI-Saturated ‘Post-Truth World’

Artificial intelligence is arguably the most rapidly advancing technology humans have ever developed. A year ago you wouldn’t often hear AI come up in a regular conversation, but today it seems there’s constant talk about how generative AI tools like ChatGPT and DALL-E will affect the future of work, the spread of information, and more….

It’s finally happening: Canon tipped to open up mirrorless cameras to third-party lenses

It’s finally happening: Canon tipped to open up mirrorless cameras to third-party lenses

Sony, Fujfiilm, Nikon, Panasonic and OM-System all share one thing in common that Canon doesn’t – third-party lenses for their mirrorless cameras. And it’s little wonder. In 2023, the likes of Sigma, Tamron and Chinese brands like Laowa make excellent proprietary lens alternatives that are often better value, too.  If you’re interested in one of…

New Fujifilm Instax SQ40 could combine the best of Fuji’s instant worlds

New Fujifilm Instax SQ40 could combine the best of Fuji’s instant worlds

The latest addition to Fujifilm’s range of Instax cameras has been leaked and it certainly packs the retro charm. The press release, shared by Fuji Rumors, reveals the Fujifilm Instax SQ40, a camera that takes its design cues from the Instax Mini 40 and combines that with the Instax square instant film format that the…

Good News! China and the US Are Talking About AI Dangers

Good News! China and the US Are Talking About AI Dangers

Sam Altman, the CEO of OpenAI, recently said that China should play a key role in shaping the guardrails that are placed around the technology. “China has some of the best AI talent in the world,” Altman said during a talk at the Beijing Academy of Artificial Intelligence (BAAI) last week. “Solving alignment for advanced AI systems requires some…